We are very pleased to announce our new official domain, Safetrade.com. This has been a long time coming. We will continue to use safe.trade for various technical purposes such as our API, as it is extremely intertwined with our ecosystem after seving us well for 6+ solid years.
Right from our launch in 2018, there were calls to acquire and use safetrade.com. At the time, it was unobtainable for various reasons, and we actually liked the short "safe.trade" name. We liked it, but search engines did not like it, and numerous email servers had issues with it, leading to high bounce-back rates. All solvable, but 6 years later it is clear that the ".com" domain is still more associated with trust and security than ".trade" extensions (which admittedly went in the other direction).
Having experienced enormous growth it clearly became the right time to solidify our branding. That essentially meant either Safetrade.com, or a rebrand. We occasionally received feedback that "safe" is a "hard" brand.
It IS a hard brand. But an important one. Digital security is more important now than ever, and we believe this trend will surely continue. We are Safetrade not because we believe we have solved security. Not because we are satisfied. We are Safetrade because we are Never satisfied, and will never stop improving our security and helping others. We will never stop striving to make management of digital assets safer and more secure for everyone. With that in mind, we are extremely pleased to announce this further solidification of our brand, and all that comes with it.
Stay Safe
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